Developed by Donald O. Clifton, Ph.D., after more than 50 years of research, the CliftonStrengths® assessment (formerly known as StrengthsFinder®) helps you identify what you naturally do best. Based on decades of studying human talent and excellence, it reveals your unique patterns of thinking, feeling, and behaving – your innate strengths. It’s a powerful tool that has helped millions of people recognize their own potential and better understand the strengths of others.

The assessment sorts your talents into 34 distinct themes, each describing a different way people naturally create value. Your personalized results highlight your top talents, offering a blueprint for how you’re wired to succeed. Rather than focusing on fixing weaknesses, CliftonStrengths invites individuals and teams to develop what they naturally do well.

Research shows that people who intentionally use their strengths are more confident, more engaged at work, and more productive. Leaders who take the strengths-based approach create stronger relationships, communicate more effectively, and build teams that work better together. Organizations that lean into strengths often see improved collaboration, higher performance, and reduced turnover.

Whether you’re an individual, a leader, or part of a team, CliftonStrengths provides a clear, personalized starting point for meaningful growth – and coaching helps you translate those insights into real impact.